Erik Jensen

The “Third Essential” to planting your flag of authority is to “Not be a One-trick Pony.” You can avoid that moniker by ensuring that you have a channel agnostic content strategy so that every time your clients, prospects, and audience turns around — there you are being helpful. And they experience you that way because […]

Erik breaks down how to build out a 12-month “Content Blueprint” that revolves around your core promise/purpose and your three core/pillar strategies that enable you to deliver on your core promise to your clients and audience. Follow this blueprint and you’ll be assured that every piece of content you create will move your business forward.

Don Yaeger, author of 11 New York Times bestselling books, a highly sought-after keynote speaker, and executive coach shared the story of launching and monetizing his Corporate Competitor podcast. https://vimeo.com/524348837 What You Will Learn Resources What You Will Learn How Don and his team crafted a powerful purpose behind the show well before launch How

Susan Baier, founder of Audience Audit and our research partner, shared how agency owners, business coaches, and strategic consultants just like you can use the power of research to plant their flag of authority and build thought leadership. And — how research itself is not thought leadership — it’s what you think about the findings

Building your list is job #1 — but — once someone opts in — don’t be that person who pounces on them and tries to immediately sell them something. You don’t like it when someone does it to you — so don’t spoil the opportunity to build a long-term relationship by doing it to others.

The most valuable asset in any business is the list. If everything disappeared from your business tomorrow — but you had an email list — you could rebuild. It would be a tall order — but you could do it. Erik maps out how in this strategic and tactical session. https://vimeo.com/524346328/02583bcf14https://vimeo.com/524346328/02583bcf14 What You Will Learn

When you bring your audience together for a webinar, Q&A, or perhaps an in-person event — you create something we call the Campfire Effect. And if done correctly — the Campfire Effect can help you deliver huge value to your audience — and — to your bottom line. We’ll show you how in this session.