In this module, we will go over how your Weekly Q&A is a great resource for content that your audience will find super valuable! https://vimeo.com/491279156/60aa4c25f9 What You Will Learn Resources What You Will Learn Your weekly Q&A can be a terrific content strategy for you. How to capture all the golden nuggets from each session. […]
3. How to Slice and Dice Weekly Q&A Content Read More »
In this module you will learn how guesting on podcasts (or videos) can be turned into over a year’s worth of content – so that every time your audience turns around there you are being helpful. https://vimeo.com/491277748/865a8ab26b What You Will Learn Resources What You Will Learn How to timeblock your guest appearances on other shows. How
4. How to Slice and Dice Podcast or Video Content Read More »
This module will act as your roadmap for taking each piece of your “cornerstone” content — those big, meaty pieces of content — and give you a recipe to slice and dice each piece into many smaller pieces. We call those smaller pieces “cobblestones” and each stone gives you the opportunity to double down on
1. Intro & Overview: Slice and Dice Content Like a Pro Read More »
The New Lead Sequence (NLS) is a 6-part email series that you send automatically to each person who opts into your email list. NLS stretches over 12-days, includes 2 lead gen emails, and helps plant your flag of authority by sharing some of your key insights. https://vimeo.com/489147451/2c2b502895 What You Will Learn Resources What You Will
1. Intro & Overview: Next Level New Lead Sequence Read More »
The typical website will convert between 2-4 percent of visitors into new optins (email list). But — we will show you how to convert as much as 18 percent of your website visitors into new email subscribers with the right offer, served up at the right time, in the right way. https://vimeo.com/489572502/f92d9bb289 What You Will
1. Intro & Overview: Build Your List Read More »
Crafting a compelling offer starts with a simple plan, and avoiding a few key mistakes. Stop throwing spaghetti at the wall hoping something will stick. https://vimeo.com/489574281/a6cb32d5d7 What You Will Learn Resources What You Will Learn How to identify great offers. How you keep your offer clear. How to keep your capabilities front and center. Resources
2. Craft Your Offer Read More »
Are you making mistakes that can reduce your conversion rate by 50%, 100%, or even more? Build your forms the right way. https://vimeo.com/489575609/490eba7514 What You Will Learn Resources What You Will Learn The #1 reason your forms don’t convert. How to get out of your own way with your lead forms. Establishing trust with your
3. Design Your Offer – Fundamentals: FORMS Read More »
Design fundamentals matter! If you want conversion rates of up to 18%, here are the elements of a great offer. https://vimeo.com/489576601/4ead0df601 What You Will Learn Resources What You Will Learn The key elements you need to have in place for your offer to convert. Focusing on clarity rather than persuasion. Staying focused on your audience,
4. Design Your Offer – Fundamentals: CLARITY Read More »
The images you use in your offer should have a purpose. What image you use, where does the image fit, and what colors should you be using? https://vimeo.com/489577799/af49c153fc What You Will Learn Resources What You Will Learn Selecting the right image for your offer. Making sure you have the right information in each quadrant. Getting
5. Design Your Offer – Fundamentals: IMAGERY Read More »
Website traffic is great, but conversions are the gold standard of activity. Here are the tools you can use to increase your conversions. https://vimeo.com/489578730/bc4a578a21 What You Will Learn Resources What You Will Learn Tools and options for getting a conversion. Trust building elements. How to keep it simple and stay out of your own way.
6. Website Conversion Tools Read More »