The Authority Business Model topic was first introduce several weeks ago during a Wednesday Q&A. When Erik shared it — the feedback was super positive and the list of questions were long. So Erik fleshed out the model further in this 90-minute session to illustrate the powerful linkages between your value ladder and your content — from free all the way up to one-on-one client work.
What You Will Learn
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What You Will Learn
- The six rungs on the Authority value ladder
- How each rung is designed to be helpful in a different way to your audience
- How your level of participation in the value delivery increases as your audience moves up the ladder
- Several pricing models/scenarios to consider as you build out the model for your business
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