November 2021 Intensive

Day 1

  • Intro + Housekeeping
  • Workbook Orientation 14:30
  • How to use Public Relations to Establish Your Position of Authority with Leslie Perino 21:16
  • Crush Your Case Study with Lindsay Hotmire 1:52:13
  • Bringing It All Together with Erik 2:53:46

Day 2

  • Sell, Nurture, Grow + Four Models and Authority Business Model 25:26
  • Be in the Arena + Client Examples 29:19 and Sample Conversations 36:09
  • Start From Sell to Inform Ecosystem 41:06
  • Infinity Model Overview 42:57
  • Put Your Audience at the Center 48:13
  • Influence Built Through Authority + Empathy 1:01:58
  • The Infinity Loop Origin + Model 1:09:02 and Transitional Moments 1:26:59
  • Guesting on Other Platforms to Siphon Audience 1:35:00
  • New Lead Sequence + Blog 1:42:24 and Sales Training 2:12:07
  • Power of 3 2:13:28
  • About Face: 180* Pivot in Sales Conversation 2:35:25 
  • Sample Conversations 2:48:27 and Determining Right Fit Clients 2:57:25