The “Third Essential” to planting your flag of authority is to “Not be a One-trick Pony.” You can avoid that moniker by ensuring that you have a channel agnostic content strategy so that every time your clients, prospects, and audience turns around — there you are being helpful. And they experience you that way because you have sliced and diced your content into small, bite-sized pieces like a pro. We’ll show you how.
What You Will Learn
Resources
What You Will Learn
- What is cornerstone and cobblestone content — and — how do they work together
- What are “golden nuggets” and how are they helpful to your audience
- How to slice and dice one piece of cornerstone content into dozens and dozens of cobblestones
Resources
