Erik breaks down how to build out a 12-month “Content Blueprint” that revolves around your core promise/purpose and your three core/pillar strategies that enable you to deliver on your core promise to your clients and audience. Follow this blueprint and you’ll be assured that every piece of content you create will move your business forward.
What You Will Learn
Resources
What You Will Learn
- How to define your core promise/purpose
- How to identify your three core strategies
- How to knit your promise, strategies, and tactics together in an easy-to-reference diagram you and your team can follow
Resources