1. Intro & Overview: Slice and Dice Content Like a Pro

This module will act as your roadmap for taking each piece of your “cornerstone” content — those big, meaty pieces of content — and give you a recipe to slice and dice each piece into many smaller pieces. We call those smaller pieces “cobblestones” and each stone gives you the opportunity to double down on your audience, to be more helpful to them by squeezing every ounce of gold out of your content…so you can move your prospects through your sales funnel.